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PERSONAL BRANDING

When it comes to being a graphic designer, I firmly believe that the next opportunity is right around the corner and you never know who is keeping up with you online. This is why I created a completely cohesive brand that translates across my personal social media (Instagram & LinkedIn), website, business cards, and resume.

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I chose a strong accent font that had a vintage feel but utilized the outlines and offset background color to give it a unique, modern twist. To bring the brand together and give it a polished and professional feel, I used a sans serif font for all other text. The accenting icon is the most significant and personal touch to my brand. By utilizing illustrator on the iPad, I traced my own olive branch tattoo and used the same outline offset as the main logo.

 

Software Utilized: Adobe Illustrator (Desktop & Mobile Apps)

Device: iPad Pro, MacBook Air
Client: Kailey Pearson

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