Audacious Boutique is a retail store based in Pittsburg, Kansas that sells modern women's clothing/accessories for a variety of ages and styles. They requested a brand that would be classy, timeless, and utilize a simple look. I decided to use a statement 'A' icon, a complimentary basic sans serif font, and a light feminine color scheme to encapsulate the look they were going for.

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The branding guide I created has been utilized to create store signage, physical materials (tags, gift certificates, stickers, apparel, ect.) as well as digital materials (social media pages, advertisements, website, etc.)

 

Software Utilized: Adobe Illustrator

Device: MacBook Air
Client: Sydney Anselmi, Audacious Boutique